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inVentiv Health Launches MySTRO, a Multichannel Marketing Company

MySTRO Introduces Reptivate™ Virtual Detailing Solution to Accelerate the Delivery of Consistent Brand Messages to Healthcare Practitioners

PROMOTECH and PRS Franklin Rebrand as MySTRO to Reflect Expanded Expertise and Integrated Capabilities

Burlington, Mass. March 8, 2012 – inVentiv Health, Inc., offering best-in-class clinical, commercial and consulting services to the healthcare industry, today announced that it has launched MySTRO, a multichannel marketing and sales solutions company. Reflecting inVentiv’s expanded expertise and integrated capabilities, MySTRO provides healthcare companies with seamless sales force support, telephone and remote personal selling, print and direct mail, sample accountability and compliance services.

MySTRO brings together two legacy inVentiv businesses: PROMOTECH and PRS Franklin. The company’s new branding conveys the strength of MySTRO’s integrated offerings, as well as its ability to orchestrate success by delivering innovative, comprehensive and customized marketing and sales support services to clients in the pharmaceutical, healthcare and life sciences industries. Additionally, by designing solutions based on clients’ individual needs, MySTRO builds relationships with customers that allow them to remain in command of strategic business decisions.

“In an economic landscape which is demanding improved efficiency and enhanced quality, healthcare companies are under enormous pressure to reduce costs and maximize their spend related to sales and marketing activities,” said Chuck Shea, Executive Vice President of inVentiv Health Commercial. “MySTRO’s multichannel marketing solutions provide clients with an effective and highly efficient way to reach healthcare practitioners, support and augment field forces, fulfill orders and provide best-in-class customer service to patients. Our solutions help customers drive efficiencies, remain compliant and reduce costs. As part of inVentiv Health, MySTRO offers healthcare companies the convenience of working with a single partner that can manage all of their needs in a coordinated and collaborative way.”

As part of its launch, MySTRO is also introducing Reptivate™, a virtual detailing product that uses cutting-edge digital technology to accelerate and enhance direct-to-healthcare provider interactions and increase prescription growth, while keeping cost levels low for clients. Reptivate’s integration with MySTRO’s call center CRM and sample inventory management systems presents customers with turnkey solutions for virtual detailing that include promotional offer solicitation, fulfillment and sample accountability. In addition, Reptivate – a Web-based tool – consistently delivers a brand’s educational messages by allowing doctors to receive the same medical information from MySTRO’s call center staff in a virtual environment as they would from sales representatives who meet with physicians in person.

“The customer experience, as a result, is better and more impactful because doctors can view rich, highly animated creative assets – using most electronic devices – without limitations or connection speed issues,” Shea added. “With Reptivate, MySTRO can offer healthcare companies a complete suite of customizable services that accelerate performance.”

To learn more about MySTRO or Reptivate, please contact Kolby Barbera at or 978-270-8999. Additional information is also available at

About MySTRO
MySTRO, an inVentiv Health company, is a leading provider of multi-channel marketing and sales force support solutions to clients in the pharmaceutical, healthcare and life-science industries. With offices in Louisville, Colorado and Totowa and Somerset, New Jersey, and more than 50 years of experience, MySTRO brings together two legacy inVentiv businesses: PROMOTECH and PRS Franklin. It provides healthcare clients with seamless sales force support, telephone and remote personal selling, print and direct mail, warehousing, fulfillment and data management services. The company also offers complete outsourced sample accountability, regulatory and PDMA compliance services to mitigate risks and ensure the appropriate promotion and distribution of prescription and controlled-substance product samples. For more information, visit

About inVentiv Health
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to companies seeking to accelerate performance. inVentiv’s client roster includes more than 550 pharmaceutical, biotech and life sciences companies. With 13,000 employees in 40 countries, inVentiv rapidly transforms promising ideas into commercial reality. inVentiv Health Inc. is privately owned by inVentiv Group Holdings Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. For more information, visit

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